Founded as a color company in the 80’s, known for our fool-proof method of analyzing a person’s best colors – a process called “Color Analysis”. Through this customization and color coding of cosmetics, women were able to purchase colors that were guaranteed to look the best for their skin tone.
In the 90’s, our image took a natural turn. We extended our customization options to include “Skin Condition Analysis”, yet another form of customization that took the guess-work out of skin care selection. Add to that the introduction of Regeneration in 1993, and we quickly transitioned from a company whose expertise was in color cosmetics and shifted into one of America’s leading skin care and anti-aging companies. Customers soon began to count on us to help erase the signs of aging and provide skin care solutions like no other company could.
In more recent years, our identity and expertise has continued to evolve to meet the needs of today’s consumer, and age specific skin care products were born. We address the changing needs of our skin at every stage of our lives.